Welcome to Spring Thinking Marketing Consultants.

10 Successful Years Helping Businesses Like Yours To Grow

Spring Thinking works with senior managers in both large companies and SMEs.  It’s about helping businesses to grow via fresh thinking and new ideas combined with over 25 years sitting at the top table.

Usually, the green shoots of growth don't lie in some colossal five-year plan which you depict using a Gantt chart with 472 lines on it. Success lies in quickly identifying your 1 or 2 strategic must-dos and burning the midnight oil, if I must, to solve them.

Of course, you may just be looking for more tactical support.  Certainly, the quickest way to a better performance can be just: 'sharpen up your presentation to end customers'.  Brand consultancy, customer insight & research, creative idea generation, marketing agency reviews and day-to-day project management - you can get help with any of that here, too.

It's not just me. Spring Thinking associated organisations and partners are many.  They include the Caffeine Partnership - a renowned international business growth consultancy in London - and the Design Council.

Get in touch now and let's see what we can achieve together. There’s no obligation and cake will frequently be brought to meetings.

Who I am and what I’ve been up to

Look at some specific products on offer

Or, look at the options below and tell me how you’re feeling about work today…

Latest News

> Mr Brightside* #3 : What a great copy line - and from an indie brand!

Local food proprietor will open Birmingham store in October. I think their simple and effective advertising line will be a big help. I recommend this approach to others. Needn't cost you much and can really make a brand.

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20th September 2018

> John Lewis ad shows us how to make values relevant

JLP's top management is in a hole but this ad might just help dig them out of it. Genuine strategic work - understanding what they have that others don't and how to make it appeal to our emotions.

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9th September 2018

> Iron Maiden and the Art of Project Management

Project planning is always better if there is a decent analogy attached to it... Particularly if you are working on a Sunday

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25th March 2018

> The Midlands in February – where else would you want to be?

Pessimistic about the economy in 2018? Maybe you should come to Brum more often...

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14th February 2018

> Which ‘BR_____’ Exerts The Most Influence Over Your Export Potential?

'British' and 'branding' are the biggest influences on your export prospects. I can't help you with being British but I can with the other thing.

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20th October 2017

> Sometimes your brand can't be saved and you need to take a different approach instead. Here's a very big example

After attending a seminar on the future of the UK's East Midlands economy, the biggest conclusion we drew was that the East Midlands, as a brand, was a total bust, we should forget about it and think differently instead. I wonder how many times clients treat a brand/product combination as set in stone, and just worry about how well it's going and whether it needs re-presenting? Sometimes you have to move on.

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22nd May 2017

> Design agencies, look away now. Clients, sure this wouldn’t happen on your watch?

Evidence of just how little attention sometimes gets paid to corporate identity, outside of the big companies. It's not as if a strong CI won't do anything for your business, but do people get that?

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17th March 2017

> Modern Marketing – How The Internet Encourages Napoleon’s Error

Looking at 'customer journeys' makes me think we now really only worry about the last ten yards. Mistake, people.

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22nd January 2017

> Don’t Confuse Any Old Communication With Selling

Relentless efforts to engage us in further communications around done-deals are what too many marketers currently think is The Way Forward. (They do have plenty of excuses, to be fair.)

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16th September 2016

> M&S Needs To Abandon 'Everywoman'

M&S trials and tribulations make me think about the difficulties in striking the right balance with the older customer market.

Read more

25th May 2016

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Go on, be honest, which is closest to how you feel?

Positive about work.
The sky’s the limit and you’re on your way there now

Busy busy busy.
Your job is fine, you just wish there was time to get more stuff done

Under fire.
You feel like you’ve joined the Soviet Army by accident help!

Nice things people have said…Hover the mouse over the text to pause the scroll.

“We engaged Danny to help us with the brand positioning of our company. At that time, although we had a firm idea of business strategy, we were struggling to translate this in to a simple message for our stakeholders.

Judith Armstrong CEO Millennium Point Eastside Birmingham

“As Creative Director of FRA, a wayfinding and digital design consultancy, working on Grand Central Shopping Centre, Birmingham I worked with Danny for about eight months as he steered the project through as Interim Marketing & Brand Manager. Danny picked up the reins at a crucial time in the project and guided delivery of the Grand Central website and digital wayfinding. Danny’s clarity of direction and vision ensured that the brand mission and project aspirations were more than achieved. He displayed much skill, experience and drive in directing the team and coordinating the joint venture clients, many stakeholders. and a variety of agencies and consultants.

Fran Raybould Director FRA Shrewsbury

“It was a great pleasure to work with Danny who takes great pride in getting under the skin of a brand, its values, its territories and what it stands for.

Anthony Langley-Smith Co-Founder Proviz Sports

It is impossible to sum Danny up in just a few words. His professional integrity and creativity make him much more than a valued supplier, he very quickly becomes a vital collaborator and partner. Danny helped me to define, redefine, present to a myriad of stakeholders in a complex global matrix organisation, then redefine again, refine and launch! A long-winded way of saying that Danny supports at every step of the journey to implement and carry-out his recommendations, he doesn’t just recommend and leave. You will not regret your decision to involve Danny. He has an easy, honest style combined with his breadth and depth of knowledge, making him a constant source of relevance whether knowledge is drawn from your own industry or whether he brings learnings from other sectors. His appetite and capability for digesting complex data and applying or overlaying to add credibility and substance to thoughts and theories are impressive, yet he never loses sight of the overall objective. Unafraid of co-creation and happy to work with a flexible brief, Danny is a unique thinker that is undaunted by rolling up his sleeves. He has helped me to take a number of projects from research to brief to creative execution to ensure the integrity of thought remains, throughout. Danny is a thoroughly good egg. I cannot recommend him highly enough and genuinely very much look forward to working with him again in the future.

Nicola Green, Global Marketing & Communications Manager, Jaguar Land Rover

"Numark have called on Danny’s experience and advice on a number of projects: general marketing and advertising; research projects and trade marketing - all designed to help enhance our company profile to our trade audience, pharmacists, and to their customers/patients. Danny has delivered on all projects with the same enthusiasm and excitement he had when he first took the project on. He is trustworthy, instinctive, reliable and flexible. When contacting our members directly, Danny is professional and charming.

Lynne Henshaw Director of Marketing Numark Ltd

"Here at Massey Ferguson, as Market Services Manager for the UK and Ireland, I hired Spring Thinking as support for a long-running internal marketing project. This involved setting strategic priorities with our senior team and then ongoing project management to ensure delivery. All the input we received has been of excellent quality and I would recommend Danny highly as a result. He continues to act as a supplier to Agco in 2012."

Tony Cox Manager, Dealer Development, UK & Ireland

"Danny provided truly excellent insights to enable Barclays to effectively target and execute our marketing campaigns. He is incredibly knowledgeable and his intellect is an asset in any project. But, perhaps more importantly, he’s just a great guy to work with. Passionate. Sensitive. Positive. Caring. I look back on our time working together with great affection."

Claire Salmons Head of Positioning, Barclays Bank plc London (2000-2003)

"I used Spring Thinking, whilst running my long established recruitment consultancy Big Fish, to help my senior team assess our competition and develop brand messaging for the future. Danny has a lot of experience working with different clients and can take on information and develop insights rapidly, as well as being great to work with. I’d highly recommend his company for anyone who needs an external viewpoint to help them understand their business and opportunities."

Nicola Kleinmann Managing Director, Big Fish Search and Selection (2003-2011)

"WPR is one of the largest PR agencies in the Midlands and has used Spring Thinking regularly since it was founded. Our staff have benefited from training in presentation development and delivery, as well as in strategic thinking, both being areas in which Danny offers genuine expertise. We also trust his judgement as an adviser to ourselves and our clients, when customer insight or strategic decision-making is required."

Jane Ainsworth Managing Director, WPR (Current)

"Shearwater Rock is a project management business operating across the industrial and property sectors. On behalf of the Design Council, Danny expertly helped our management team to review our overall business aims and ambitions. He approached this task in a structured and challenging way, which enabled us to gain a clear picture of where our company wanted to be and what needed improving to achieve it.

Susie Middleton Business Manager, Shearwater Rock (current)

"Danny Herbert’s insight, creative and planning capabilities have proven very useful to our retail business as we strive to understand and embrace the large and diverse consumer audiences that visit our destinations.

Stephen Brown Group Marketing Director Hammerson plc London

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