Welcome to Spring Thinking Marketing Consultants.

Over a Decade of Helping Businesses Like Yours To Grow

Spring Thinking works with senior managers in both large companies and SMEs.  It’s about using 25 years' experience to help brands to grow via fresh thinking and new ideas.

Usually, those green shoots of growth don't lie in some colossal five-year plan which you depict using a Gantt chart with 472 lines on it. Success lies in quickly identifying your 1 or 2 strategic must-dos and burning the midnight oil, if I must, to solve them.

Of course, you may just be looking for more tactical support.  Certainly, the quickest way to a better performance can be just: 'sharpen up your presentation to end customers'.  Brand consultancy, customer insight & research, creative idea generation, marketing agency reviews and day-to-day project management - you can get help with any of that here, too.

It's not just me. Spring Thinking associated organisations and partners are many.  They include the Caffeine Partnership - a renowned international business growth consultancy in London - and the Design Council.

Get in touch now and let's see what we can achieve together. There’s no obligation and cake will frequently be brought to meetings.

Who I am and what I’ve been up to

Look at some specific products on offer

Or, look at the options below and tell me how you’re feeling about work today…

Latest News

> Four Reasons Why Second-Guessing Customers is Just as Valuable as Listening to Them

People say "marketing is about listening to the customer." Well - not so much, actually. Read on to find out why.

Read more

1st September 2020

> 'Why your brand is not like Bruce Springsteen’

Brands are not, when all's said and done, in the entertainment business - they are in the business business.

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19th May 2020

> Enjoying 2020 so far? Here's what the experts of 2000 thought would be happening by now. (spoiler alert: it was much nicer!)

20 years ago I produced a compilation of experts' 'Year 2020 predictions'. As usual they were about 50% right.

Read more

2nd April 2020

> The Realistic Truth About Homeworking…. And Why You Shouldn’t Worry Too Much

Working from home is great. Mostly. And you're all home- workers now, just like me. Having done it for 12 years, I do suggest you get ready for some new pressures in the 'workplace'....

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10th March 2020

> Maximise two things to boost campaign effectiveness before you’ve even started

A simple equation for helping you build more effective marketing campaigns. Start by understanding the ballpark you're operating in!

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1st September 2019

> Email titles are really advertising headlines - so why don't we use them that way?

Going through your email inbox is like looking at the headlines of a load of newspaper adverts. You don't need to read most of them if you don't want to. So why don't we make more of an effort to entice you?

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19th June 2019

> It's Not What You Say, It's When You Say It?

Mattress manufacturer brightens up my breakfast with nice ad/promotion combination.

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26th April 2019

> Don't mistake your logo for your brand

Branding is about behaviours, promises, values, AND a nice logo and colours. Not OR....

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14th January 2019

> 2018's Christmas ads - what they can teach us?

Every time you think the competition will beat them, one retailer has the best TV ad at Christmas.

Read more

16th November 2018

> Mr Brightside* #3 : What a great copy line - and from an indie brand!

Local food proprietor will open Birmingham store in October. I think their simple and effective advertising line will be a big help. I recommend this approach to others. Needn't cost you much and can really make a brand.

Read more

20th September 2018

View all news stories

Go on, be honest, which is closest to how you feel?

Positive about work.
The sky’s the limit and you’re on your way there now

Busy busy busy.
Your job is fine, you just wish there was time to get more stuff done

Under fire.
You feel like you’ve joined the Soviet Army by accident help!

Nice things people have said…Hover the mouse over the text to pause the scroll.

We worked with Danny on our future facing marketing strategy and he brought a wealth of insight, to the project, from his experience of working with a variety of sectors and brands. Danny seamlessly worked with the small project team to identify and help develop the required outcome. He lead two working groups with the Executive Leadership Team which resulted in the development of a five year marketing strategy for WMG.

Lisa Harding, Head of Marketing and Communications, WMG, University of Warwick

“We engaged Danny to help us with the brand positioning of our company. At that time, although we had a firm idea of business strategy, we were struggling to translate this in to a simple message for our stakeholders.

Judith Armstrong CEO Millennium Point Eastside Birmingham

“As Creative Director of FRA, a wayfinding and digital design consultancy, working on Grand Central Shopping Centre, Birmingham I worked with Danny for about eight months as he steered the project through as Interim Marketing & Brand Manager. Danny picked up the reins at a crucial time in the project and guided delivery of the Grand Central website and digital wayfinding. Danny’s clarity of direction and vision ensured that the brand mission and project aspirations were more than achieved. He displayed much skill, experience and drive in directing the team and coordinating the joint venture clients, many stakeholders. and a variety of agencies and consultants.

Fran Raybould Director FRA Shrewsbury

“It was a great pleasure to work with Danny who takes great pride in getting under the skin of a brand, its values, its territories and what it stands for.

Anthony Langley-Smith Co-Founder Proviz Sports

It is impossible to sum Danny up in just a few words. His professional integrity and creativity make him much more than a valued supplier, he very quickly becomes a vital collaborator and partner. Danny helped me to define, redefine, present to a myriad of stakeholders in a complex global matrix organisation, then redefine again, refine and launch! A long-winded way of saying that Danny supports at every step of the journey to implement and carry-out his recommendations, he doesn’t just recommend and leave. You will not regret your decision to involve Danny. He has an easy, honest style combined with his breadth and depth of knowledge, making him a constant source of relevance whether knowledge is drawn from your own industry or whether he brings learnings from other sectors. His appetite and capability for digesting complex data and applying or overlaying to add credibility and substance to thoughts and theories are impressive, yet he never loses sight of the overall objective. Unafraid of co-creation and happy to work with a flexible brief, Danny is a unique thinker that is undaunted by rolling up his sleeves. He has helped me to take a number of projects from research to brief to creative execution to ensure the integrity of thought remains, throughout. Danny is a thoroughly good egg. I cannot recommend him highly enough and genuinely very much look forward to working with him again in the future.

Nicola Green, Global Marketing & Communications Manager, Jaguar Land Rover

"Numark have called on Danny’s experience and advice on a number of projects: general marketing and advertising; research projects and trade marketing - all designed to help enhance our company profile to our trade audience, pharmacists, and to their customers/patients. Danny has delivered on all projects with the same enthusiasm and excitement he had when he first took the project on. He is trustworthy, instinctive, reliable and flexible. When contacting our members directly, Danny is professional and charming.

Lynne Henshaw Director of Marketing Numark Ltd

"Here at Massey Ferguson, as Market Services Manager for the UK and Ireland, I hired Spring Thinking as support for a long-running internal marketing project. This involved setting strategic priorities with our senior team and then ongoing project management to ensure delivery. All the input we received has been of excellent quality and I would recommend Danny highly as a result."

Tony Cox Manager, Dealer Development, UK & Ireland

"Danny provided truly excellent insights to enable Barclays to effectively target and execute our marketing campaigns. He is incredibly knowledgeable and his intellect is an asset in any project. But, perhaps more importantly, he’s just a great guy to work with. Passionate. Sensitive. Positive. Caring. I look back on our time working together with great affection."

Claire Salmons Head of Positioning, Barclays Bank plc London (2000-2003)

"I used Spring Thinking, whilst running my long established recruitment consultancy Big Fish, to help my senior team assess our competition and develop brand messaging for the future. Danny has a lot of experience working with different clients and can take on information and develop insights rapidly, as well as being great to work with. I’d highly recommend his company for anyone who needs an external viewpoint to help them understand their business and opportunities."

Nicola Kleinmann Managing Director, Big Fish Search and Selection (2003-2011)

"WPR is one of the largest PR agencies in the Midlands and has used Spring Thinking regularly since it was founded. Our staff have benefited from training in presentation development and delivery, as well as in strategic thinking, both being areas in which Danny offers genuine expertise. We also trust his judgement as an adviser to ourselves and our clients, when customer insight or strategic decision-making is required."

Jane Ainsworth Managing Director, WPR (Current)

"Shearwater Rock is a project management business operating across the industrial and property sectors. On behalf of the Design Council, Danny expertly helped our management team to review our overall business aims and ambitions. He approached this task in a structured and challenging way, which enabled us to gain a clear picture of where our company wanted to be and what needed improving to achieve it.

Susie Middleton Business Manager, Shearwater Rock (current)

"Danny Herbert’s insight, creative and planning capabilities have proven very useful to our retail business as we strive to understand and embrace the large and diverse consumer audiences that visit our destinations.

Stephen Brown Group Marketing Director Hammerson plc London

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