We call ourselves storytellers – so, tell a real story!
One of the things I enjoyed most about my September seminar, ‘Brands As Stories’, for the Chartered Institute of Public […]
company strategy
If the priority is growth, why don’t we actually talk ‘selling’?
A version of this article also appeared Dec 2024 on the Centre for the New Midlands website. If the priority
Say your company were a car. You’re willing to drive it day and night, no problem. But where are you actually going, and why?
Often what Spring Thinking means is solving strategic questions for people. Frequently they don’t even know what those questions are,
The Case of Aston Martin, Jaguar and the Big Strategic Question
Double down or move? This is probably one of the single key strategic questions that a brand or even corporation
Amazon, Tesla, Google, Apple, blah..
Why you need to strategise realistically, and stop whacking off thinking about Jeff Bezos! In your construction company, or your