
Grow with real strategy
Growth isn’t guesswork. Real strategy means making deliberate choices—where to compete, how to win, and why your plan will succeed.
If your business can’t express its core strategy in one clear sentence, it’s time to rethink. Through workshops and deep-dive analysis, we’ll craft a strategy that’s sharp, focused, and built to outperform your competition.
Working out where you are going to achieve growth and why you expect to succeed means strategy.
An overused word, in business, that many can’t actually define.
Danny’s forthcoming book on strategy, The Alexander Test, lists some questions. You should be answering ‘yes’ to these, after your next corporate planning phase.
- Can we express our strategy in a single sentence?
- Does that sentence describe what we’ll actively do, not just hope to achieve?
- Is it externally focused – aiming to change something out there in the market?
- Did we devise it based on comparison with our competitors?

With all these acid tests in mind, we helped build new strategies, via workshops and follow-up thinking, for over 50 client organisations to date.
The results are rarely on view to the general public, because companies with genuine strategic plans know just what an advantage they provide.
But those clients include manufacturers, local authorities, logistics providers, property & construction companies, software developers, universities and hospitality venues.
Like all Spring Thinking interventions, the aim is to take a third of the time, that a mainstream, traditional consultancy takes, to do this work. And bill you accordingly.
Get in touch now.
The sooner you start, the sooner you’ll start looking better. Which means more customers.