Grow through better storytelling
Okay, we just used the allegory of a flower for your brand. Which tends to put the emphasis on the visual elements.
Really, though, you should think of your brand as a story we tell, using both words and visuals. A story carefully crafted for your customers. About them, at least as much as you.
Spring Thinking works with you to refine the understanding needed for a successful brand.
- Understanding who your real customers are
- What they are feeling or needing that’s relevant to your service or product
- What you represent, to them
- What you’ll do for them
- How this will satisfy their requirements, above, and lastly
- Why your brand is particularly well qualified to help them
The skill sets involved in doing this, properly, don’t arise overnight. Fortunately you can access them here.
You’ll need, and we can help with, things like managing and executing market research, insight workshops with colleagues, idea generation, development of brand options, selling a vision to internal colleagues, then finally briefing and managing creative suppliers and your social media partners.
Get in touch now.
The sooner you start, the sooner you’ll start looking better. Which means more customers.