Welcome to Spring Thinking Marketing Consultants.

10 Successful Years Helping Businesses Like Yours To Grow

Spring Thinking works with senior managers in both large companies and SMEs.  It’s about helping businesses to grow via fresh thinking, new ideas and being clever (but not in an annoying way.)

Usually, the key to business growth doesn't lie in some colossal five-year plan which you depict using a Gantt chart with 472 lines on it. It lies in quickly identifying your 1 or 2 strategic priorities and burning the midnight oil, if I must, to meet them.

Often, the quickest way to a better performance is just: 'sharpen up your presentation to end customers'. So a lot of  Spring Thinking happens in the areas of brand, communications and key messaging. Sometimes an outside viewpoint is exactly what you need to sing a better song.

However, some businesses actually lack an up-to-date, market-focussed reason for existing at all. (Seriously, if your brand vanished tomorrow why would it be a bad thing, for anyone but you?)  That strategic gap won't be mended by asking someone to redesign your website, even if a little guy with a beard is telling you it will. 

So, Spring Thinking is also about ID'ing clients' strategic options, along with them, and helping them make decisions about 'what next'? 

Of course, you may just be looking for more tactical support. Brand consultancy, customer insight & research, creative idea generation, marketing agency reviews and day-to-day project management - you can get help with any of that here, too.

Spring Thinking associated organisations and partners are many.  They include the Caffeine Partnership - a renowned international business growth consultancy in London - and the Design Council.

Get in touch now and let's see what we can achieve together. There’s no obligation and cake will frequently be brought to meetings.

Who I am and what I’ve been up to

Look at some specific products on offer

Or, look at the options below and tell me how you’re feeling about work today…

Latest News

> Sometimes your brand can't be saved and you need to take a different approach instead. Here's a very big example

After attending a seminar on the future of the UK's East Midlands economy, the biggest conclusion we drew was that the East Midlands, as a brand, was a total bust, we should forget about it and think differently instead. I wonder how many times clients treat a brand/product combination as set in stone, and just worry about how well it's going and whether it needs re-presenting? Sometimes you have to move on.

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22nd May 2017

> Design agencies, look away now. Clients, sure this wouldn’t happen on your watch?

Evidence of just how little attention sometimes gets paid to corporate identity, outside of the big companies. It's not as if a strong CI won't do anything for your business, but do people get that?

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17th March 2017

> Modern Marketing – How The Internet Encourages Napoleon’s Error

Looking at 'customer journeys' makes me think we now really only worry about the last ten yards. Mistake, people.

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22nd January 2017

> Don’t Confuse Any Old Communication With Selling

Relentless efforts to engage us in further communications around done-deals are what too many marketers currently think is The Way Forward. (They do have plenty of excuses, to be fair.)

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16th September 2016

> M&S Needs To Abandon 'Everywoman'

M&S trials and tribulations make me think about the difficulties in striking the right balance with the older customer market.

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25th May 2016

> Real marketing is a Force for Good - make sure you're doing it too

Visiting John Lewis Smart Homes and talking to Apple makes me think about 'real marketing', all while eating White Lake goats cheese.

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6th May 2016

> Do Leicester players chat a lot about non-football stuff? I bet they do.

Want a more successful team? Google says their best teams are chatty, touchy-feely and really not at all like SPECTRE. In contrast, I was once a big Blofeld fan - this article reveals why that was, and why you may be making the same error.

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26th April 2016

> BHS in admin. Make more of an effort with the greys, guys!

How could a store have an 'in' to such a lucrative market and cock it up?

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25th April 2016

> Warwick Business School

Meeting very bright, young people from all over the planet!

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23rd February 2016

> 'Payday loan ad actually good' shocker!

Deconstructing TV ads is sometimes interesting to do. And it beats trying to take the Voice seriously.

Read more

1st February 2016

View all news stories

Go on, be honest, which is closest to how you feel?

Positive about work.
The sky’s the limit and you’re on your way there now

Busy busy busy.
Your job is fine, you just wish there was time to get more stuff done

Under fire.
You feel like you’ve joined the Soviet Army by accident help!

Nice things people have said…Hover the mouse over the text to pause the scroll.

It is impossible to sum Danny up in just a few words. His professional integrity and creativity make him much more than a valued supplier, he very quickly becomes a vital collaborator and partner. Danny helped me to define, redefine, present to a myriad of stakeholders in a complex global matrix organisation, then redefine again, refine and launch! A long-winded way of saying that Danny supports at every step of the journey to implement and carry-out his recommendations, he doesn’t just recommend and leave. You will not regret your decision to involve Danny. He has an easy, honest style combined with his breadth and depth of knowledge, making him a constant source of relevance whether knowledge is drawn from your own industry or whether he brings learnings from other sectors. His appetite and capability for digesting complex data and applying or overlaying to add credibility and substance to thoughts and theories are impressive, yet he never loses sight of the overall objective. Unafraid of co-creation and happy to work with a flexible brief, Danny is a unique thinker that is undaunted by rolling up his sleeves. He has helped me to take a number of projects from research to brief to creative execution to ensure the integrity of thought remains, throughout. Danny is a thoroughly good egg. I cannot recommend him highly enough and genuinely very much look forward to working with him again in the future.

Nicola Green, Global Marketing & Communications Manager, Jaguar Land Rover

"Numark have called on Danny’s experience and advice on a number of projects: general marketing and advertising; research projects and trade marketing - all designed to help enhance our company profile to our trade audience, pharmacists, and to their customers/patients. Danny has delivered on all projects with the same enthusiasm and excitement he had when he first took the project on. He is trustworthy, instinctive, reliable and flexible. When contacting our members directly, Danny is professional and charming.

Lynne Henshaw Director of Marketing Numark Ltd

"Here at Massey Ferguson, as Market Services Manager for the UK and Ireland, I hired Spring Thinking as support for a long-running internal marketing project. This involved setting strategic priorities with our senior team and then ongoing project management to ensure delivery. All the input we received has been of excellent quality and I would recommend Danny highly as a result. He continues to act as a supplier to Agco in 2012."

Tony Cox Manager, Dealer Development, UK & Ireland

"Danny provided truly excellent insights to enable Barclays to effectively target and execute our marketing campaigns. He is incredibly knowledgeable and his intellect is an asset in any project. But, perhaps more importantly, he’s just a great guy to work with. Passionate. Sensitive. Positive. Caring. I look back on our time working together with great affection."

Claire Salmons Head of Positioning, Barclays Bank plc London (2000-2003)

"I used Spring Thinking, whilst running my long established recruitment consultancy Big Fish, to help my senior team assess our competition and develop brand messaging for the future. Danny has a lot of experience working with different clients and can take on information and develop insights rapidly, as well as being great to work with. I’d highly recommend his company for anyone who needs an external viewpoint to help them understand their business and opportunities."

Nicola Kleinmann Managing Director, Big Fish Search and Selection (2003-2011)

"WPR is one of the largest PR agencies in the Midlands and has used Spring Thinking regularly since it was founded. Our staff have benefited from training in presentation development and delivery, as well as in strategic thinking, both being areas in which Danny offers genuine expertise. We also trust his judgement as an adviser to ourselves and our clients, when customer insight or strategic decision-making is required."

Jane Ainsworth Managing Director, WPR (Current)

"Shearwater Rock is a project management business operating across the industrial and property sectors. On behalf of the Design Council, Danny expertly helped our management team to review our overall business aims and ambitions. He approached this task in a structured and challenging way, which enabled us to gain a clear picture of where our company wanted to be and what needed improving to achieve it.

Susie Middleton Business Manager, Shearwater Rock (current)

"Danny Herbert’s insight, creative and planning capabilities have proven very useful to our retail business as we strive to understand and embrace the large and diverse consumer audiences that visit our destinations.

Stephen Brown Group Marketing Director Hammerson plc London

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