Most of my work at Spring Thinking involves fairly short term projects but this year is looking different. Really excited at the opportunity to work in Birmingham on the fantastic new Grand Central shopping centre development. Involves strategically directing, and helping manage, advertising and PR all the way through to the launch sometime in September. Located above New Street, Grand Central is going to be premium, cool and very convenient – especially if you come in by train!
This is my ninth shopping centre project and by far the most interesting (although to be honest part of me, deep down, still thinks that Bullring is in some way ‘mine’…)